Last Updated: June 12, 2025
At Mystic Merge Gems, we are dedicated to protecting the privacy of our users (referred to as "you" in this policy). This document explains how we collect, store, and use your personal information when you engage with our game ("the Application"). By launching the Application or using our services, you acknowledge and agree to the terms outlined below.
We gather technical data to enhance gameplay and analyze user behavior, including:
l Interaction metrics (clicks, landing pages, accessed features)
l Device details (model, OS version, SIM country, system language)
l Network and app performance data (connection status, Firebase device ID)
l Advertising cookies and consent-based tracking information
This data is shared exclusively with trusted third-party platforms like Firebase, Facebook Analytics, and our internal analytics system (ECS) for performance optimization and compliance reporting.
To improve your experience, we collect:
l Technical specifications (SDK/API versions, device manufacturer, unique identifiers)
l Usage patterns (timestamps, app version, Google Play store data)
l Network information (IP address, Wi-Fi/mobile data status, ad delivery metrics)
l Android Advertising ID (for personalized ads, not linked to permanent device identifiers like IMEI or MAC address)
This information helps us tailor features, troubleshoot issues, and deliver relevant advertisements without compromising your privacy.
We use your Android advertising identifier to deliver personalized advertising experiences. This identifier is used exclusively for advertising and analytics purposes. Importantly, the advertising identifier does not include sensitive user information that could identify you as an individual or your specific device. It is not linked to personal identification details or permanent device identifiers such as SSAID, MAC address, or IMEI.
When you connect to the Internet to play the game, we collect information about your network connection type (e.g., Wi-Fi or mobile data) and your IP address. This information is used to maintain stable network connections for the game, ensuring a smoother gaming experience for you.
Our applications integrate third-party Software Development Kits (SDKs), which may access certain information about you. This includes:
l Your Google AD ID.
l Device details such as type, technical specifications, and country of use.
l Anti-fraud data, such as identifying and preventing advertising click fraud.
l Demographic data, including IP address-derived insights like location and user traits.
l Advertising, marketing, and analytics information to personalize promotions and measure campaign effectiveness.
l Advertiser-stored or accessed cookies related to your interactions.
Information collected by these third-party SDKs is managed by their respective providers, over whom we have no direct control. Our partners include monetization platforms like Google Admob, Facebook Audience Network, IronSource, AppLovin, Vungle, Unity, Fyber, Amazon, Pangle, and analytics tools like Firebase, Facebook Analytics, and our internal data systems. Links to their privacy policies are available in the Privacy Policies of Third-Party Partners section, allowing you to understand how your information is handled and protected by these entities.
Legal Basis for Personal Data Processing
As outlined in this Privacy Policy, we process personal data in alignment with specific objectives. The legal foundations for our data processing include:
1. Contractual Necessity: Processing is essential to fulfill our contractual obligations with you, such as providing requested services, verifying your identity, or maintaining account integrity.
2. Legal Compliance: We process data to meet legal requirements, including adherence to accounting standards, tax regulations, or mandatory disclosures to law enforcement agencies.
3. Legitimate Interests: Processing is conducted in our legitimate interests, such as managing user relationships, enhancing service security, or communicating updates about our products and features.
4. Consent: In specific cases, we rely on your explicit consent, such as for placing advertising cookies or sharing data with third parties for targeted marketing.
In some instances, providing personal data is necessary to access all services and features of our application.
Methods of Information Collection
1. Automatic Collection by the Game
Upon launching the game, our system automatically collects the information outlined in this policy. This data collection is conducted in full compliance with our privacy policy and applicable laws, ensuring your data is handled lawfully while enabling us to enhance your gaming experience.
2. Collection from Third-Party Platforms
When you download and install the game from a third-party platform (e.g., Google Play Store), we may obtain information from that platform, including device identifiers, download history, and related details. This collection adheres to the platform’s privacy policies and legal requirements. We respect their privacy protocols and ensure the secure, appropriate use of data obtained.
Information Protection
We place significant emphasis on the security of your personal information. Encryption technology is used to protect data during storage and transmission, safeguarding against loss, theft, or unauthorized access. We implement strict access controls, limiting data access to authorized personnel only, and conduct regular audits of their activities. Game systems and servers undergo routine security checks and vulnerability updates to defend against threats such as cyberattacks.
Information Retention Period
Only authorized personnel have access to your personal information. We retain data only for the duration the application is operational. Once the application is discontinued, we will delete your data.
1. Right to Withdraw Consent
When our processing of your personal information relies on your consent, you may withdraw that consent at any time. However, withdrawal will not affect our prior processing based on that consent or any lawful processing by third parties
2. Right to Access and Correct Data
You have the legal right (as permitted by applicable laws) to access and request corrections to the personal information we hold about you.
3. Data Access and Correction
We will provide you with a copy of your personal information free of charge upon request, except where the law allows us to charge a fee. If providing access could harm the rights or freedoms of others, we may limit your access. You may also request us to correct or update your personal information, unless you can make such changes directly through our services.
4. Right to Delete Data
You may request the deletion of your personal information if:
l It is no longer necessary for the purposes for which it was collected or processed,
l You have withdrawn your consent (where applicable), or
l You object to processing and we have no overriding legitimate grounds to continue.
5. Right to Restrict Processing
l You may request restrictions on the processing of your personal information in the following circumstances:
l When you dispute the accuracy of the data, we will restrict processing while verifying its accuracy (which may cause service interruptions).
l When processing is unlawful, and you object to deletion while requesting restricted use.
l When we no longer need the data for processing, but you require it for legal claims, or you object pending confirmation of our overriding legitimate interests.
l Restricted data will only be processed with your consent, for legal claims, to protect others’ rights, or for significant public interests. You will be notified when restrictions are lifted.
6. Right to Object to Processing
You may object to processing based on consent, contract, or legitimate interests, in accordance with the law. We may continue processing if necessary for legal claims or other legal exceptions.
7. Third-Party Notification
If we share your information with third parties, we will notify them of your requests to correct, delete, or restrict data, unless technically impossible or overly burdensome. We will disclose the identities of these third parties upon your request.
8. Right Against Automated Decision-Making
You have the right not to be bound by automated decisions (including profiling) that produce legal or significant effects on you, except as legally permitted.
9. Right to Data Portability
When processing is based on a contract, your consent, or automated means, you may request your data in a structured, commonly used, machine-readable format. Where technically feasible, we will transfer the data directly to another controller, unless it would harm the rights or freedoms of others.
10. Right to File a Complaint
If you believe your privacy rights have been violated, contact us at profwebxx@gmail.com, and we will attempt to resolve the issue. You also have the right to complain to the relevant data protection authority in your jurisdiction.
Under the California Consumer Privacy Act (CCPA), California residents have additional rights:
1. Right to Know
You may request information about the data we have collected from you in the past 12 months, including:
l The categories of information collected,
l The sources from which data was obtained,
l The commercial or business purposes for collection,
l The specific details of the data we hold about you.
2. Right to Erasure
You may request the deletion of your collected data, and we will instruct our service providers to do the same. Exceptions apply where data is needed to:
l Provide or maintain services for you,
l Diagnose and fix system errors,
l Comply with the California Electronic Communications Privacy Act,
l Conduct public or peer-reviewed research in the public interest,
l Fulfill legal obligations.
3. Data Retention
l We may retain personal data indefinitely if you consent to processing or as required by law (e.g., legal obligations or regulatory orders).
l All personal data will be deleted when the game ceases operations.
4. Response to Requests
We aim to respond to verifiable consumer requests within 45 days. If extended (up to 90 days), we will notify you of the reason. We generally do not charge fees, except for excessive, repetitive, or frivolous requests (with prior explanation and cost estimates).
5. Non-Discrimination
We will not discriminate against you for exercising CCPA rights, such as refusing service, altering pricing, or providing unequal service quality.
6. Minors’ Data
Our services are not intended for children under 13. We do not knowingly collect personal information from minors under 13. If discovered, such data will be promptly deleted. Parents/guardians of minors aged 13–16 may contact us regarding their data opt-in rights.
For residents of the United Kingdom or EU member states, EU data protection laws grant you the following rights:
1. Right to Confirmation
You may request confirmation on whether we process your personal data and seek detailed information about the specific data we hold.
2. Right to Access and Correction
You have the right to access your personal data and request corrections or updates to inaccurate or outdated information.
3. Right to Erasure
You may ask us to delete your personal data, subject to legal exemptions (e.g., mandatory retention periods).
4. Right to Restrict Processing
You may demand a halt to data processing if:
l We lack a valid legal basis for processing,
l The data is inaccurate and under verification,
l The data is no longer necessary for our stated purposes.
5. Right to Data Portability
You may request your personal data in a structured, machine-readable format, and we will assist with transfer to another data controller where technically possible.
To exercise these rights, contact us at profwebxx@gmail.com. We strive to respond within one month. If you believe we are non-compliant with data protection laws, you may file a complaint with your local data protection authority.
Our partners manage their own data practices. We recommend reviewing their policies:
1. Adjust: https://www.adjust.com/terms/privacy-policy/
2. Unity: https://unity3d.com/legal/privacy-policy
3. Pangle: https://www.pangleglobal.com/privacy
4. AppLovin: https://www.applovin.com/privacy/
5. ironSource: https://www.is.com/privacy-policy/
The Application is not intended for children under 13. We do not knowingly collect data from minors. If we become aware of child data, we will delete it immediately. Parents/guardians may contact us at profwebxx@gmail.com to report such instances.
We may update this policy to reflect legal changes or service improvements. Revisions will be posted in the Application and/or on our platform. Continued use of the Application after updates constitutes acceptance of the revised terms.
For questions about this policy or data handling, reach out to us at:profwebxx@gmail.com